Are you looking to jump start your affiliate program? Is it new or just not producing the results you want? You are not alone; there are many affiliate programs (new and established) that are looking for ways to increase sales through their affiliate program. It takes a lot of hard work to grow an affiliate program, but if you are a ShareASale merchant they make it easy for you to arm affiliates with the tools they need to be successful. A popular way to get traction with an affiliate program is offer bonus promotional campaigns. ShareASale offers a simplistic way to set up bonuses (recurring or one-time) with affiliates so you can concentrate on continuing to grow the program. Here is a step-by-step guide to setting up bonus promotional campaigns in ShareASale
Step #1 – Navigate to the Bonus Promotional Campaigns Page
After you logged in to the ShareASale merchant interface, go to “Tools” then go to “More” and click “Setup Bonus Campaigns”. It will take you to – https://account.shareasale.com/m-transactionrules.cfm
Step #2 – Define Your Rules for Bonus Payments
As I mentioned previously, this is a very simple process, but you have to make sure you are careful and review your choices. The first half of the page is where you want to name the rule (so you can identify it), what the threshold is (amount of commissions in a month, sales or clicks), whether it will be a flat dollar amount of a percentage, recurring bonus or one-time, what affiliates are to be included. This is what makes this tool great, you can include or exclude whoever you want. If you do not want to include coupon affiliates in the bonus, simply do not add them. A quick tip: if paying bonuses by group or types of affiliates make sure you have groups set up so you do not have to go in and manually remove/add affiliates.
Step #2 (cont.) – Define Your Rules for Bonus Payments
Continuing down the page and finishing up the set up process, next choose the date you wish to start (and end) the campaign. This is important because the bonuses will only be paid within the period you select and it cannot go back in time and credit affiliates. If you do wish to go back and credit affiliates you can “Post a Manual Transaction”, but that is a topic for a different day. You can restrict affiliates based on their join date (when they were approved in the program) or you can simply select their affiliate ID from the box and they will be excluded. There are multiple ways to customize this tool to ensure you have the best bonus campaign available with who you want to participate.
Once all the fields are complete, hit the “Set Commission Rules” box and it will be saved and activated on the date you input as the start date.
Activating affiliates in your affiliate program is a must (new or existing program). With ShareASale’ s “Bonus Promotional Campaigns” tool it allows you to fully customize an activation campaign based on the metrics you choose, and they best part of it is that ShareASale handles everything. With all the time you will save you now can focus on recruiting new affiliates and growing the program to new levels.
As an Outsourced Program Manager (OPM), I manage accounts in a variety of verticals and on all the major affiliate networks, but merchants seem to encounter the same issues when setting up their affiliate program on their own. Whenever we (AM Navigator) get a new client (with an affiliate program) we perform an audit to determine what needs to be fixed in order promote the affiliate program in the proper light and there seems to be the same items most (not all) merchants either neglect or complete partially. This post will cover the top 5 items merchants on the ShareASale affiliate network neglect to include or complete partially when setting up their affiliate program.
#1 – Program Agreement (AKA Terms of Serivce)
This document is probably the most important as it is the “rules” by which affiliates need to follow. Important points to include are:
- PPC (Pay-Per-Click) guidelines – Be specific on what words are off limits and what words can be used.
- FTC policy
- Coupon policy (if applicable)
- Fraud policy
#2 – Emails sent to affiliates during the sign-up process
This is another piece that many merchants do not capitalize on. The 3 emails affiliates receive from ShareASale on the merchant’s behalf are:
- Apply Email – This is sent to an affiliate once they apply to join a merchants affiliate program. This should tell the affiliate that their application is being reviewed and they will be contacted within 24 hours with a decision.
- Decline Email – This is similar to the apply email. It only gets sent to affiliates that merchants reject from their program, but in fairness to the affiliate it should include reasons why they may have been declined and give them an opportunity to contact the program manager and/or re-apply .
- Approval Email – Merchants get this one wrong the most of the three (3). This email should include information about the program (description of the company and main selling points of the affiliate program), PPC guidelines (like outlined in the program agreement), links for them to use immediately (have the code available for them to simply copy and paste), and contact information for the affiliate manager.
#3 – 88×31 Logo
You may be asking yourself, a logo? The 88×31 button banner is important because it is one of the most popiular sizes affiliates use, but it also provides additional exposure when affiliates are looking for merchants to promote. In the merchant search section affiliates view potential matches and a logo is included with many of them and it helps to “convert” the prospect into an affiliate. A simple logo can be the difference.
#4 – Banners
I have seen merchants have over 50 banners available and then I have seen a few that have 5. There is no “magic number” for banners, but having the most popular sizes available is critical. Merchants need to provide sizes that affiliates can use. I have seen obscure sizes and then the most popular sizes are missing and I scratch my head, but here is a link to the most popular banner sizes.
#5 – Newsletters
Last, but certainly not least, newsletters. A good majority of merchants I have done audits for either send newsletters out infrequently or not at all. The latter is most common. How are merchants supposed to communicate with affiliates? The newsletters should be sent out bi-weekly, but at the very least monthly. They should include any news about the program, coupons/deals, links to creatives, and contact information.
I could have gone on forever, but I gave the top 5 items many merchants either neglect or do halfhearted when setting up their affiliate programs. Every aspect of an affiliate program should be completed fully, no matter how relevant a merchant thinks it is. Affiliate managers jobs are to “WOW” affiliates and get them to promote their products/services and having a fully integrated and set up program is the first impression to all.