How to Pull Year in Review Reporting in ShareASale

In the past I have written posts about the different types of reports available in the merchant interface of a few affiliate networks, but today I would like to talk about a report in ShareASale that is extremely important in many ways. ShareASale offers a dynamic interface that allows merchants to access a plethora of information to help (or continue) to grow their affiliate program, but the one report that I eluded to above the “Year in Review” report.

The “Year in Review” report is good to use for checking MoM and YoY trends, analyzing what challenges were experienced in a given month, successes, and it can also be helpful for testing different strategies. It is also good to use instead of the “Affiliate Timespan” reports.  For example, if a merchant wants to test different landing pages to improve conversion rate in June, they can review the data in the “Year in Review” report in July and compare it to May and make any necessary changes the following month. Want to know how to access this vital report and understands its contents? Of course you do. I will outline the step-by-step process to go through to get you hands on this report.

Step # 1 – Navigate to the “Year in Review” Report

Once logged into the merchant ShareASale interface you will navigate to “Reports”, then “More Reports”, then finally “Year in Review”.

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Step # 2 – Setting Parameters for Report

This part is the most important. You want to make sure you pull the data you want to analyze in detail. First, select the start date (if you want 2016 data to date input 7/31/2016). Next, you have the option to include all 12 months or a select few. With this you can also include/exclude specific affiliates by using the affiliate filter option (if you want ALL data, just keep it as is). Once the parameters have been set, hit “Refresh Report”. This will then pull up all the data requested and can now be reviewed.

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Step # 3 – Reviewing Data

This is the fun part. The amount of data returned is perfect for making business decisions. Provided is gross sales, commissions (excluding SaS fees), hits (clicks), net sales, reversals, number of sales, affiliates in the program, and active affiliates. There is an option to see year-over-year or month-over-month data for all the data lines. Review the trends and strategize for the future, this is why this report is valuable to any affiliate manager.

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Does your affiliate program want more active affiliates? Simply analyze the active affiliates column and craft a strategy to engage more affiliates and roll it out via newsletters and/or a blog post. That is just one example of what can be done with this report.

It is a fact that numbers drive decisions and strategies, so now affiliate managers and other marketing team members have access to quality data that can aid in growth and prosperity.

Adding Banners in Rakuten Affiliate Network

Continuing the series of articles on the Rakuten Affiliate Network interface, today will be centered around adding banners. We are back discussing links, but more specifically, how to add banners to the account for affiliates to use. A step-by-step guide will be outlined to complete the task of uploading banners in your Rakuten Affiliate Network account.

Step # 1 – Click the “Links” button in the main navigation

In a similar way to adding text links, you will click the “links” button in the main navigation. You will be shown all the different types of links available, then click “banners”.

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Step # 2 – Add New Banners

You have the option to add banners manually or import them via a csv file. Click the “add new banners” button. If there are any banners currently in your inventory you have the ability edit them here too.

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Step # 3 – Add New Banners (Con’t)

This is part where you add the details of the banners. You have the option to host the banners on your server or have RAN (Rakuten Affiliate Network) host them, the choice is yours, but fees may apply if RAN hosts them. First, choose the banner file you want to load, name the banners (e.g. Labor Day Sale – 250×250), landing page URL (could be homepage or a specific dedicated page to the sale), size of the banner, start and end date, and who the banner will be assigned to. You can assign the banner to all affiliates, a group, or individual affiliates (just like text links).

If there are multiple banners to upload simply hit the button “add another”. It will add another box where you place the details of the banner, just like you did with the first one. You do that until all the banners have been input and hit save. You will then be directed to the entire live inventory of banners to view and edit if necessary.

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Another quick guide to navigating the Rakuten Affiliate Network interface is complete. Providing creatives to affiliates is a must do task, but also must be done correctly. If you are having trouble with what sizes to create please ask me in the comment section and I will provide a list of popular banner sizes.