Creating a comprehensive coupon strategy is a great way to increase conversions and overall revenue for your affiliate program;. However, many times merchants ignore a major piece to their coupon strategy — landing pages.
You would be surprised on how many merchants do not employ this tactic (even clients of ours). It does require some additional coding and design work, but the benefits can be tremendous. Many merchants who create landing pages for their affiliate coupons have seen a spike in conversions and that equals more revenue.
Why are landing pages for each coupon so important? Besides providing higher conversions and revenue, it provides the customer all the details related to the promotion and allows them to redeem the coupon all in one place. With that being said, there are four (4) main components to an effective affiliate coupon landing page and they include:
1. Emphasizes the specifics of the coupon/deal
If there are multiple pieces to the coupon (i.e. a percentage off and free shipping) then it must be spelled out here. Being transparent is important and explaining what the customer gets (in terms of a discount) and needs to do should be highlighted in this section.
2. Informs the customer of any restrictions associated with the coupon/deal
This is one of the most important pieces to an effective coupon landing page. Providing all restrictions associated with the coupon (i.e. cannot be combined with other offers, not valid on certain brands, etc.) will limit the amount of customer service inquiries received and put the customers mind at ease knowing they are getting the discount on the products they are purchasing.
3. Clearly illustrates how the customer can redeem the coupon/deal
This may seem like a common sense task, but it is necessary. Walk the customers hand through the process so that they feel comfortable. This part should tell the customer if they need a coupon code and where it should be input during the checkout process. If no code is needed then it should say that discount will be subtracted from total in cart upon checkout. Any piece of information that will be vital to a customer should be included.
4. Contains a clear and concise call to action
Having the specifics of the coupon, restrictions, and instructions are all great and beneficial, but having a call to action should be considered just as important. Having a button to “Redeem Coupon” or “See Details” should be showcased prominently on the page so the customer can act immediately. There should be no confusion on what the customer should do once on the page.
Creating effective coupon landing pages are essential to any coupon strategy. As a merchant if you are not doing it, then you may be losing out on opportunities to enhance your affiliate program and getting quality affiliates to join too. Beat your competition to the punch and start building those landing pages.