A Step-By-Step Guide to Adding Affiliate Creatives to CJ Affiliate

As I mentioned in my last article on adding creatives to ShareASale, having a nice selection for affiliates to use is essential and optimal. Allowing the affiliates to choose which banners or links to put up will allow them to market your products more effectively. Recently I have set up and launched a number of affiliate programs on CJ Affiliate By Conversant and I thought I would provide a step-by-step guide to uploading creatives to your program on CJ Affiliate.

Step 1 – Locate the Links tab on the Main Navigation Menu of the Merchant Interface.

Once logged in you will need to click on the “Links” tab to begin the process of uploading new creatives (banners/text links) or modifying current creatives.

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Step 2 –  Select “Add New Link”

Click on the “Add New Link” button, a drop down menu will appear and you will then choose which new link (or banner) you want to upload.

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Step 3 – Select Text Link or Banner

As you can see in the image below you have a number of options as it pertains to creatives, but for the purpose of this tutorial we are going to focus our attention on text links and banners only.  Depending on what type of creative you are uploading you will then make the appropriate selection, either text link or banner.

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Step 4 – Uploading Text Links

You will want to give your link a name to differentiate it from others, as well as include the ad copy, a description, relevant keywords for affiliate to search with, a destination URL, and filling in the other fields shown in the image below. Make sure to include as much information about the link as possible in order to get full optimization with your affiliates.

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Step 5 – Uploading Banners

Similar to uploading text links you will want to name the banner, provide a description, include a destination URL, search keywords, and most importantly upload the banner.

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You will want to repeat the same process for each additional banner and text link. Unfortunately, CJ Affiliate does not have a mass banner/link option like ShareASale does, but it is still a straight forward process that is essential in daily affiliate program management.  Whether you have an affiliate program on CJ Affiliate, ShareASale, or another network your creative inventory should be taken seriously and showcased in professional manner.

How to Access Performance Reports on CJ Affiliate Network

Reports are an extremely essential piece to effectively managing affiliate programs, but knowing what reports to review and how to find them is equally as important. At any given time you (merchant) should know how the affiliate program is performing and what affiliates are driving results. Each affiliate network’s interface is different in how the reports are generated and accessed. I will show you a step by step guide (with images) on how to pull affiliate program and affiliate performance reports from CJ Affiliate by Conversant.

Step 1 – Click the Report Tab

Once you are logged into your CJ Affiliate merchant account, click the Report tab at the top. It is the 5th tab from the left.

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Step 2 – Select the Performance Report

This is where you select the type of report to view/download. To review overall program statistics select “Program” and to review publisher (affiliate) statistics select “Publisher”.

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Step 3 – Select Desired Date Range

You have a plethora of options here. There is a custom option if you want to pull data for specific dates/weeks as well as options for the current month, the last month (and up to the previous 6 months), the last 30 days, the current week, the day before, and the current day.

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Step 4 – Create and Review the Chosen Reports

Once you have selected the report type (program or affiliate) and date range to analyze, click the “Run Report” button and the data you requested will populate below the fold.

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Step 5 – Download Your Reports

To download your reports simply hit the “download” button and it will allow you to save it as a CSV file on your computer.

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There you have it, a step-by-step guide to downloading affiliate program performance reports in CJ Affiliate. If you are a merchant, but do not have your affiliate program on CJ Affiliate don’t worry I will be doing guides for other networks in the coming weeks.