How to Use CJ’s New Insights Tool

In October 2018, CJ introduced a new data driven feature called, “Insights”. According to CJ:

Insights provides actionable, on-demand data in an intuitive, streamlined, and easy-to-use platform that will help you identify where to take action.

I have been able to use Insights and test out using two of its main features, which include:

  • Trends throughout your program that may help you make changes to your program. For example, you may see a trend of more coupon code sites vs content creator sites.
  • Being able to look at reports compared to another time frame. Previously, CJ reports didn’t allow an easy comparison. You had to look at one time period, record the numbers, then look at the next time period and record those numbers before comparing. Now, comparing time period is much easier.

The CJ Insights tool is still new and is not the Holy Grail of data centers. However, CJ has stated that they are committed to this tool and will continue to roll out new features and enhancements.

Let’s dive into how to use the Insights tool now.

*Please note, your screen may look different.

Where to Find CJ’s Insights Tool

When you first log into your CJ dashboard, you can find the link to the Insights tool at the top of the toolbar. For now, it even has a nice, blue “New” image above it. Just simply click on the Insights link.

Where to find Insights Tool

Default Insights Dashboard

Once logged in, you will be directed to the default Insights dashboard. From here, you will see the following reports:

  • Revenue
  • Publisher Commissions
  • Clicks
  • Actions
  • Average Order Value
  • Return on Ad Spend

Default CJ Insights Dashboard

Selecting Dates to Compare

At the top of the dashboard, you will find the date selection tool. This is where you can select the  time period you want to view vs. the time period that you want to compare to.

If you are running a monthly affiliate marketing dashboard report and need to compare the current month vs the previous month, this is a perfect place to do that.

Dates to Compare CJ Insights

As mentioned above, these are the only reports and features available in the Insights report as of now, but they are already much more valuable than the basic reports within CJ’s current reporting tool in the dashboard.

Expanding Reports

The Insights tool allows you to expand on each of the reports that were listed above. Simply click on the Expand button, and a daily graph will pop up along with the top 8-10 performing Partners, Links, and Websites.

The expansion part of these reports is where you can really pull out granular data as opposed to just looking at the high level graphs to find trends.

These reports are also exportable as a .csv file.

CJ Insights Expanded Look

Why Is The Insights Tool Useful

The Insights tool from CJ can help your reporting (and therefore next plan of action) go to the next level. Being able to compare data easier allows you to find trends that can help you prepare for the next month or quarter. For example, it is much easier to find a trend in the Insights report on a specific day of the week that performs better, than it is with the reporting tool within the dashboard.

Quickly Compare Top Performing Links

With CJ’s new Insight tool, you are able to quickly compare your top performing links. Sure, you could do this with the reporting tool in the dashboard (as we have mentioned this above multiple times), but you will save time by utilizing the Insights Tool.

Let’s use an example of why this will be helpful for you.

As the dedicated affiliate manager, you are working on sending out an affiliate newsletter and you would like to include the top 3-4 performing links. You could run a report over the last 90 days in the reports tool in the dashboard and just grab the 3 with the most sales, but that may be misleading.

For example, one of those links may have had majority of it sales at the very beginning of the 3 month report period and since then has faded away and is not a top performer anymore. This could be because of seasonality, a sale/special that was ran, or a myriad of other reasons.

By utilizing Insights, you can quickly compare two time periods and look at the numbers, as well as graphs to see which are your top performing links. With Insights, you will be able to compare two time periods and see an upward trend for a few links, telling you that those are the 3 links you should include in your newsletter to affiliates.

Data is only powerful when used properly. Make sure to use this data properly.

If you have any questions on how to use the CJ Insights tool or how to utilize the data that you see within the tool, than please contact us right away.

4 Ways to Use Social Media to Recruit New Affiliates

Social media is a great source for starting new relationships, building upon existing ones and, sometimes, even ruining relationships. Luckily, we are in the business of forming and growing long-term great relationships. That’s why I wanted to share these 4 ways to use social media to recruit new affiliates.

Before we get into the 4 different ways, some of these tips can be used across all social media platforms and some are specific to Facebook, Twitter or Instagram specifically.

Hashtags

Using hashtags to find new potential affiliates is such a simple, yet effective way to find new recruits. You can do this on Facebook, Instagram, Twitter and even Pinterest.

Let me provide a quick example.

Let’s say that you are the affiliate manager for a makeup and beauty company and are looking for new affiliates. You could head over to Instagram and search for #makeup. This will most likely bring you thousands of results, but you can start at the top and start making your way through them all.

You have to be able to figure out which posts are spam, but it’s pretty easy to tell.

hashtags for affiliate recruitment

Next, you are going to look at the images and find ones that are posted by people who are sampling makeup or making makeup tutorials for their viewers. Your goal is to focus on people who are not talking about purchasing a product, but focus on those who have an audience that will be willing to purchase something they recommend.

This is the type of person that you want to reach out to on social media. You can reach out to this person in multiple ways now. You could send them a Direct Message on Instagram (or Twitter or Facebook), you could visit their profile and find their email address or a website that may contain an email address.

Once you have the contact information, then start them in your affiliate marketing recruitment funnel.

Twitter Search

Twitter Search is very similar to searching for hashtags, except you don’t have to search for actual hashtags. In this case, you can just search for keyword phrases and look for these phrases within a certain timeframe.

As you can see in the screenshot, there are multiple search factors that you can use to narrow down the exact audience that you want to reach out to.

twitter advanced search for affiliate recruitment

Let me provide an example of using Twitter Search as well.

Let’s say that we are doing affiliate outreach for a mattress brand and you want to find people on Twitter who have been talking about mattresses and or sleep. Simply go to the Advanced Twitter Search page and type “mattress, sleep” in the Any of these words section.

If it is important to you to narrow down a location, you can do this as well. For this example, we will not use location based.

Now, you also want to find people who have recently Tweeted about these keywords so that it’s fresh and relevant during the outreach, so select a time frame under Dates. I would recommend the last 2 weeks.

mattress twitter advanced search affiliate recruitment

You will see a Twitter search results feed with Tweets that include either the keyword mattress or sleep. Now, you are going to do the same thing that you did above in the Hashtag example.

Scroll through the feed looking for people who are reviewing a mattress that they just purchased or maybe someone who has written an article about the benefits of sleep and you feel that your mattress brand would be a perfect match for an affiliate relationship with. Reach out to this person and begin your affiliate recruitment outreach.

Bonus Tip: Share, Like and Retweet their post because it will be fresh in their mind that you did something nice for them.

Community Engagement

This tip may be more of a long-term play than the others mentioned above. The reason is because this one takes time to build a relationship and engage within the communities that are surrounding the affiliate program that you are managing. The two mentioned above are quick searches and allow you to reach out right away.

Community engagement simply means finding the online communities that you potential affiliates belong to and engage with them. Sounds simple right?

It is. It is also very time consuming.

Let me provide an example for this situation as well.

Let’s say that you are the affiliate manager for a company that sells costumes. These aren’t just costumes for Halloween, but also can be used for Cosplay and other events as well.

For this example, I want to focus on the Cosplay niche.

You can find Cosplay Facebook groups or Twitter chats or even Instagram hashtags to follow (utilizing the tips above). Now, the difference here versus the examples up above is that we don’t want to reach out right away. We want to become part of the conversation and the community. Find interesting topics in the cosplay niche and engage in the conversation, share articles or other posts that you feel others will find interesting.

This will help you begin to build relationships with the people in the niche and eventually content creators who have large followings and write about different cosplay events, you know, people who would be great affiliates!

Even better, by engaging with the community, which you can do from a personal account and not the company account, you could build great relationships that can be utilized in other ways. For example, if you are an outsourced affiliate program management agency, then you can leverage the relationships built to get affiliates to join multiple programs that you manage.

No Email, No Problem

This tip is somewhat self-explanatory. If you already have a list of potential affiliates that you want to reach out, but you don’t have any contact information for them from their website, then find them on social media.

If you are able to connect with them on Facebook, Twitter, Instagram or even LinkedIn, then start you affiliate recruitment outreach via these social media channels.

The possibilities are endless on how you can use social media to recruit new affiliates. There are always new social media platforms popping up, but the core sites are always growing and adding new creators.

If you have any additional tips for using social media for affiliate recruitment, I would love to hear them. Please comment below or share this post on social media to start a conversation.

 

Best Affiliate Management Resources

Whether you are an experienced affiliate manager or new to the industry, it is important to know what resources are available to you to help you manage your affiliate programs.

Affiliate Program Management – An Hour a Day

This is not just a shameless plug for the Founder of AM Navigator, but is in fact, one of the best resources available for any affiliate manager. Published back in 2011, the same core principles of daily affiliate management stay the same. This book will walk you through the entire process of launching an affiliate program to daily management.

Affiliate Program Management – An Hour a Day has great reviews, including one from the Founder of Skimlinks

“With clear explanations, plentiful real-world examples, andfantastic resource lists, this book is a comprehensive compendiumof up-to-date knowledge from a leader in the field.”
—Alicia Navarro, cofounder and CEO, Skimlinks

AffStat Report

Although the latest AffStat Report that has been released includes data from 2016, majority of the trends tend to stay the same. The AffStat Report includes data from affiliate managers, as well as affiliates themselves. As an example of one of the great pieces of information in this report is:

Top Factors Driving my Affiliate Program Selections Are:

  1. Product or Service Relevancy
  2. Affiliate Program Reputation
  3. Affiliate Network or Tracking Platform

Other great tidbits include:

  • I’d prefer that affiliate managers contact me via…
  • Programs I’m promoting that offer custom creatives

This data can help you make important decisions in your daily affiliate management.

affiliate marketing webinarsWebinar Trainings

Most webinars will have a recorded version available afterwards, so learning from past webinars is a great way to help become a better affiliate manager and grow your affiliate program(s).

Here are a few that we recommend:

Affiliate Summit

Affiliate Summit is the premiere affiliate marketing conference. The conference is filled with affiliates, affiliate managers, CPA companies, networks and more. There are two primary Affiliate Summits every year, one on the East Coast and one on the West Coast. These events typically take place in New York City and Las Vegas respectively.

There are multiple paths you can take while at the summit. There are plenty of training sessions for affiliate managers, but what could be the most important part of Affiliate Summit is the networking app that can be used prior to the event.

This allows you to schedule as many meetings as possible with affiliates who can promote your affiliate program in the future.

P.S. Geno Prussakov, Founder of AM Navigator has spoken at 20 Affiliate Summit conferences, so you may run into him there!

FeedFront

FeedFront Magazine is simply known as the affiliate marketing magazine and is completely free. The magazine is available in print edition quarterly. Founded by the same founders of Affiliate Summit, Missy Ward and Shawn Collins, the magazine is filled with articles from affiliate managers, affiliates, networks, and more.

Interested in writing for FeedFront? They accept proposals to write as well.

Check out the most recent print edition of FeedFront April 2018.

Affiliate Marketing on LinkedIn Learning

This affiliate marketing course on LinkedIn Learning from Geno Prussakov is a little over 1 hour and covers the following:

  • Affiliate Marketing Basics
  • Affiliate Program Setup
  • Program Launch
  • Affiliate Program Management
    • Recruiting (both Passive and Active)
    • Activation
    • Compliance
    • Communication
    • And more

This course is perfect for anyone, no matter where you may lay on the affiliate marketing experience level.

Affiliate Program Management Blog from AM Navigator

AM Navigator is an outsourced affiliate program management agency founded in 2006 by Geno Prussakov and manages some of the top affiliate programs. The AM Navigator blog, specifically the affiliate program management blog category, is a great source of up-to-date information for anyone seeking to learn more about affiliate program management.

Do you have any other resources for affiliate managers? If so, please share them in the comments below.