5 Ways to Passively Recruit Affiliates

What is one of the most important elements to effectively managing an affiliate program? The answer is simple, recruiting new (quality) affiliates. One of the most common themes when speaking to merchants that have under-performing affiliate programs (even ones that have successful ones mention it) is that they cannot find affiliates to promote their products or services. It may be a lack of knowledge on where to find them or they are not willing to put the work in, but either way, locating and successfully recruiting affiliates is a necessary element to any successful affiliate program.

In an article I wrote over three years ago, How to Find Affiliates to Recruit into Affiliate Program, I outlined ways affiliate managers can actively recruit new affiliates into their programs. In this post, I am going to outline ways to Passive Affiliate Recruitmentpassively recruit affiliates into affiliate programs. What exactly is passive affiliate recruitment? It is a recruiting method when prospective affiliates find a merchant’s affiliate program on their own. Below are 5 ways to passively recruit new affiliates into an affiliate program:

Paid Search Campaigns

Creating paid search campaigns on Google, Yahoo, and Bing are effective ways to get an affiliate program in front of affiliates. Keywords such as “affiliate program” and those of direct (and in-direct competitors) are good ones to bid on. Even keywords related to a specific industry can be effective.

Affiliate Directories

Affiliates use directories to find affiliate programs they want to join, so logically, merchants should include a listing of their program in as many affiliate directories as possible. Many of them are broken down into categories, so locating a program is simple. An example is http://affiliatesdirectory.com

Popular Publications

Placing ads for an affiliate program in popular magazines is a relatively low cost and effective way to get in front of targeted, quality affiliates. FeedFront caters to both affiliates and affiliate managers.

Second-tier affiliates

This is a less frequently used technique but can be effective if done properly. This technique can be used in two ways; first, it can motivate current affiliates and secondly, it can provide great new affiliate partners. Second-tier affiliates are referrals from current affiliates. Typically, current affiliates are rewarded with a bounty (ex. $5 per referral), but also can be paid ongoing commissions from their referrals. The decision is up to the merchant.

Press Releases

Press releases can provide effective recruitment opportunities for many years in the future. Merchants can use press releases to announce the launch of their new affiliate program, milestones reached, partnerships created, but the beauty of it is the SEO value. If properly optimized with relevant keywords they can be successful recruiting tools.

Passively recruiting does not mean to stop actively recruiting, what it means is to use both methods in tandem and maximize the effort to grow an affiliate program to new levels. Many merchants ignore the passive recruiting methods, but successful affiliate programs interweave them into their overall strategy.

How to Create a Custom Recruiting URL in ShareASale

As an affiliate manager one of the main responsibilities is recruiting new affiliates to grow the program. There are different methods and places to find prospective affiliates, but keeping track of where new affiliates come from can be a cumbersome task. ShareASale offers a way for merchants to “tag” prospects and have them use a custom URL that will allow them to attribute the signup to a specific outreach campaign and create and make the recruiting process more organized.

The following steps are how to create a custom recruiting URL within ShareASale.

Step 1 – Create a Tag for Recruiting

First, navigate to the “Affiliates” tab in the main menu and click “Affiliate List”. Next click “Add Tag” and then Click “Create Tag” (in blue).

Next, the “tag” will want to be specific regarding the recruiting campaign, so in the smaller rectangular box the title of the tag should be entered (ex. SIGNUP FROM CONTENTAFF). Click “Create Tag”, now the tag is created and will be used in the recruiting URL.

Step 2 – Adding the Tag to the Recruiting URL

Below is the standard URL used for affiliates to sign up to an affiliate program.

http://www.shareasale.com/join/XXXXX

Merchants can use the URL above, but the recruiting link with the created tag should look as follows:

http://www.shareasale.com/shareasale.cfm?merchantID=XXXXX&source=CONTENTAFF

The source= should be the tag title minus the “SIGNUP FROM”.

Please note that the XXXXX should be replaced with a ShareASale merchant ID.

Each time a prospect applies to the affiliate program using the custom URL it will indicate that in the application.

Recruiting is one of the most critical components in building an affiliate program, so creating custom recruiting URL’s for all prospects is highly recommended. It will streamline the process and make campaign attribution easier as well.

If you have any questions please contact me at rick@amnavigator.com