Affiliate Marketing continues to evolve and CJ Affiliate has recently introduced (and long overdue) a new technology solution called Cross-Device Tracking. What is it? Why is it important? How does it work? All of these questions will be answered in this post.
What is Cross-Device Tracking?
CJ Affiliate’s Cross-Device Tracking solution gathers all impressions and clicks from all devices a customer uses during a single transaction. Up to this point only one device was trackable, but now customers can use multiple devices (computers, smartphones, tablets) and the final device will be attributed to the sale. This will also allow affiliates to feel better knowing that they will get credit for their hard work even if the sale does not occur on the originating device.
Here is an example: A customer clicks on a CJ Affiliate link today from their tablet and then decides to not continue with checkout, but a few days later (given the cookie is still valid) they use their smartphone to continue the transaction and ultimately purchase. The CJ Affiliate Cross-Device Tracking will track the entire path and credit the appropriate device and affiliate.
Why is it important?
Cross-Device Tracking allows merchants to study customer behavior and market to them more effectively in the future. Understanding why it is important for the merchants is essential, but also understanding why it is important for affiliates is equally as important. When affiliates now promote CJ Affiliate merchants they can be assured they will be credited with transactions if they are completed using one device or four. Happy affiliates will continue to promote merchant’s products and this is one technology solution that affiliates are excited to see.
How does it work?
Currently, this technology solution is unique to CJ Affiliate and connects customers to all of their different devices. They lump together first and third-party data and then create customer ID’s, which enables them to track customers from device to device without losing them after the first one. It is labeled as the most accurate tracking solution in the industry, but it can recognize more customers than any other affiliate network in the world.
If you are a CJ Affiliate merchant and want to learn more about this or enable the technology solution you can contact CJ Affiliate directly or follow the following steps:
- Navigate to the main navigation bar and click Account > Settings > Account Integration Settings and then locate “Cross-Device Tracking”
- Click “Enable”
Simple, right? From there a support ticket will automatically be generated and a CJ representative will be in contact with any next steps or integration instructions. Some merchants are automatically enabled, but check with CJ Affiliate to ensure it is operating properly.