Whether you are an experienced affiliate manager or new to the industry, it is important to know what resources are available to you to help you manage your affiliate programs.
Affiliate Program Management – An Hour a Day
This is not just a shameless plug for the Founder of AM Navigator, but is in fact, one of the best resources available for any affiliate manager. Published back in 2011, the same core principles of daily affiliate management stay the same. This book will walk you through the entire process of launching an affiliate program to daily management.
Affiliate Program Management – An Hour a Day has great reviews, including one from the Founder of Skimlinks
“With clear explanations, plentiful real-world examples, andfantastic resource lists, this book is a comprehensive compendiumof up-to-date knowledge from a leader in the field.”
—Alicia Navarro, cofounder and CEO, Skimlinks
AffStat Report
Although the latest AffStat Report that has been released includes data from 2016, majority of the trends tend to stay the same. The AffStat Report includes data from affiliate managers, as well as affiliates themselves. As an example of one of the great pieces of information in this report is:
Top Factors Driving my Affiliate Program Selections Are:
- Product or Service Relevancy
- Affiliate Program Reputation
- Affiliate Network or Tracking Platform
Other great tidbits include:
- I’d prefer that affiliate managers contact me via…
- Programs I’m promoting that offer custom creatives
This data can help you make important decisions in your daily affiliate management.
Webinar Trainings
Most webinars will have a recorded version available afterwards, so learning from past webinars is a great way to help become a better affiliate manager and grow your affiliate program(s).
Here are a few that we recommend:
- Techniques to Make Your Affiliate Marketing Go Through the Roof (SEMRush webinar)
- Affiliate Marketing: Advertising (LinkedIn Learning course)
- ClickMeeting Webinar: Affiliate Marketing Techniques to Rock 2018 & Beyond (ClickMeeting webinar)
Affiliate Summit
Affiliate Summit is the premiere affiliate marketing conference. The conference is filled with affiliates, affiliate managers, CPA companies, networks and more. There are two primary Affiliate Summits every year, one on the East Coast and one on the West Coast. These events typically take place in New York City and Las Vegas respectively.
There are multiple paths you can take while at the summit. There are plenty of training sessions for affiliate managers, but what could be the most important part of Affiliate Summit is the networking app that can be used prior to the event.
This allows you to schedule as many meetings as possible with affiliates who can promote your affiliate program in the future.
P.S. Geno Prussakov, Founder of AM Navigator has spoken at 20 Affiliate Summit conferences, so you may run into him there!
FeedFront
FeedFront Magazine is simply known as the affiliate marketing magazine and is completely free. The magazine is available in print edition quarterly. Founded by the same founders of Affiliate Summit, Missy Ward and Shawn Collins, the magazine is filled with articles from affiliate managers, affiliates, networks, and more.
Interested in writing for FeedFront? They accept proposals to write as well.
Check out the most recent print edition of FeedFront April 2018.
Affiliate Marketing on LinkedIn Learning
This affiliate marketing course on LinkedIn Learning from Geno Prussakov is a little over 1 hour and covers the following:
- Affiliate Marketing Basics
- Affiliate Program Setup
- Program Launch
- Affiliate Program Management
- Recruiting (both Passive and Active)
- Activation
- Compliance
- Communication
- And more
This course is perfect for anyone, no matter where you may lay on the affiliate marketing experience level.
Affiliate Program Management Blog from AM Navigator
AM Navigator is an outsourced affiliate program management agency founded in 2006 by Geno Prussakov and manages some of the top affiliate programs. The AM Navigator blog, specifically the affiliate program management blog category, is a great source of up-to-date information for anyone seeking to learn more about affiliate program management.
Do you have any other resources for affiliate managers? If so, please share them in the comments below.