In my last post I outlined the different placement opportunities available within ShareASale for their merchants. Having additional exposure for an affiliate program can help the overall brand, but can yield positive affiliate recruitment statistics. I want to detail one final placement opportunity and it is called ShareASale’s Holiday Central.
Holidays can turn the internet into complete mayhem and affiliates (and merchants too) love it. People love shopping online and there is no better opportunity for merchants and for affiliates to capitalize than holidays. ShareASale Holiday Central allows merchants to promote individual products that fall within specific holidays. For example, a weight loss merchant might want to target customers at the beginning of the New Year. With this opportunity the merchant can select “New Year’s Eve” holiday and they will be featured during the time period allotted. Affiliates are presented with all the upcoming holidays approximately 2 -3 months in advance so they can prepare their marketing materials/promotions.
The cost of the holiday placements are relatively inexpensive. It costs $100 for the first category. If a merchant wishes to be included during other holidays they are welcome and the cost for 2 holiday placements is $175, 3 holiday placements $225 and each additional placement after 3 is $75. What is unique about this type of placement is that is good for one (1) year from purchase.
What does the placement look like? It is similar to a Feature Program of Your Category placement. Merchants can load an image (of their logo or specific product being promoted) and a description of the program or product. When recommending placement opportunities for clients we always steer them to the Holiday Center.
ShareASale also does a good job in providing a lengthy list of holidays merchants can promote for. Some of the holidays include: Mardi Gras, Halloween, April Fool’s Day, Mother’s Day, Father’s Day, Winter Season, Valentine’s Day, Fall Season, Thanksgiving, Christmas, and many more.
As mentioned earlier I recommend looking into holiday placements. They target affiliates looking for specific brands and/or products during holidays and finding a programs top performing affiliate is only a few clicks away.
Combining the list of placement opportunities outlined in my last post and the ShareASale Holiday Central there are enough options to get your affiliate program out in front of the top affiliates in the industry. Along with the prices that will not break the bank a holiday placement can yield fruitful partnerships for years to come.